Sharinda Williams Simmons
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A strategic digital marketing professional with 10+ years of experience as social media strategist, copywriter, brand development manager, and digital video producer within the healthcare, wellness, and higher education sector. Sharinda is passionate about health and wellness equity and education.
Sharinda has had the pleasure of working with many prestigious companies, including institutions like Emory University School of Medicine, Morehouse School of Medicine and Georgia Institute of Technology; health advocacy organizations like the American Heart Society, The White Dress Project, CARE for Fibroids, Society for Women’s Health Research, Responsum Health, Prevent Blindness, the Southeast Addiction Technology Transfer Center, National Center for Primary Care, LifeMD, Aldeyra and many more:
AREAS OF EXPERTISE
PROFESSIONAL SKILLS
Social Media Marketing | Brand Development | Digital Media Strategy | Supervisory Experience | KPI Driven Strategy | AI Workplace Efficiency Training
TECHNICAL SKILLS
Adobe Creative Suite | Social Media Content Management | Video Production | Google Suite | Asana | Microsoft Office | Mac OS | Video Editing | Public Speaking | TikTok | SnapChat | Facebook | Youtube | Instagram | LinkedIn | Twitter (X) | Canva | Copywriting | Broadcast Journalism | Open AI | Discord | Claude.ai | Descript | MidJourney | Sora | Copy.ai | Hubspot | Monday.com | Airtable | Slack | BaseCamp | Analytical Review | Public Relations
My Positions
Social Media Director, Mad Dog Creatives Digital Media
- Oversees the implementation of the overall social media brand and content strategy
- Leads a team of administrative staff, writers, public relations personnel, content creators, programmers, and freelancers
- Establishes quarterly and yearly goals and key performance indicators for digital media communications
- Creates content and graphics for print collateral, advertisements, public relations, social media, and digital communications
- Supervises corporate partnership communications
- Formulates AI Training and Prompts for team and social media marketing workflow management
Creative Director, The PTO Nomad™ Wellness Advocate + Content Creator
- Oversees the creative vision of the company to ensure the success of the brand and its online community of 300,000.
- Strategically establishes and maintains brand aesthetics, voice, tone, visuals, and message to consumers on various media platforms.
- Host quarterly online community events
- Analyzes engagement data, identifying social media and audience behavior trends
- Manages content calendar and copywriting for social media post distribution.
- Formulates AI Training and Prompts for team workflow and social copy management
Social Media Director, Responsum Health
- Developed the company’s comprehensive social media brand and content strategy across organic, paid, and branded efforts, leading to an increased platform reach of 112% (Facebook), 138% (Instagram), 94% (LinkedIn), and 42% (Twitter) through a data-driven strategy.
- Led a cross-functional team of writers, PR specialists, freelancers, and content creators.
- Developed reporting dashboards and SOPs for company guidelines
- Facilitated corporate partnerships, donors, sponsorships, and digital media relations
- Establishes quarterly and yearly goals and key performance indicators for digital media communications
- Coordinated event coverage strategy via social media marketing
Communications Manager, Morehouse School of Medicine
- Established and implemented all communications for the National Center for Primary Care ecosystem
- Developed content and graphics for print collateral, advertisements, public relations, social media, and digital communications
- Hosted and produced digital podcast sessions, webinars, meetings, and tutorials
- Managed university-based websites and sub-study websites
- Authored executive communications and speeches
- Presented analytical reviews and strategy for the center’s digital media portfolio
Digital Communications Manager, Emory University
- Supervised production of digital publications, multimedia, products, articles, and advertisements for the Emory Healthy Aging Study
- Designed and implemented digital messaging via social media campaigns
- Created graphic elements and brand kits for study personnel and leadership
- Conducted performance reviews of all digital communication channels
- Facilitated focus groups and recruitment events for communication strategies
Broadcast Journalist, WALB-NBC
- Presented current and prominent news stories for live broadcast
- Wrote copy for broadcast media, live shows, and online platforms
- Produced web content for the News station website
- Conducted interviews with story subjects and public figures
EDUCATION
Bachelor of Science, Multimedia Communications– Georgia Southern University
Master of Science, Interactive Communications– Quinnipiac University
Delta Sigma Theta, Sorority Incorporated – Member, Xi Eta Chapter
The PTO Nomad 