My Experience

A strategic digital marketing professional with 10+ years of experience as social media strategist, copywriter, brand development manager, and digital video producer within the tourism, healthcare, wellness, and higher education sector. I have had the pleasure of working with many major brands, institutions, and corporations, including T-Mobile, Uber, Airbnb, Emory University, and many more:

AREAS OF EXPERTISE

Social Media Director, Mad Dog Creatives Digital Media

Oversees the implementation of the overall social media brand and content strategy
Leads a team of administrative staff, writers, public relations personnel, content creators, programmers, and freelancers
Establishes quarterly and yearly goals and key performance indicators for digital media communications
Creates content and graphics for print collateral, advertisements, public relations, social media, and digital communications
Supervises corporate partnership communications
Formulates AI Training and Prompts for team workflow and social copy management

Creative Director, The PTO Nomad™

Oversees the creative vision of the company to ensure the success of the brand and its online community of 300,000
Host quarterly community events
Strategically establishes and maintains brand aesthetics, voice, tone, visuals, and message to consumers on various media platforms.
Analyzes engagement data, identifying trends in customer interactions and planning digital campaigns to build a community online.
Manages content calendar and copywriting for social media post distribution.
Formulates AI Training and Prompts for team workflow and social copy management

Social Media Director, Responsum Health

Developed the company’s comprehensive social media brand and content strategy across organic, paid, and branded efforts, leading to a platform reach of 112% (Facebook), 138% (Instagram), 94% (LinkedIn), and 42% (Twitter) through a data-driven strategy.
Led a cross-functional team of writers, PR specialists, freelancers, and content creators.
Developed reporting dashboards and SOPs for company guidelines
Facilitated corporate partnerships, donors, sponsorships, and digital media relations
Establishes quarterly and yearly goals and key performance indicators for digital media communications
Coordinated event coverage strategy via social media marketing

Communications Manager, Morehouse School of Medicine

Established and implemented the yearly plan for all communications for the National Center for Primary Care healthcare ecosystem
Developed content and graphics for print collateral, advertisements, public relations, social media, and digital communications
Hosted and produced digital podcast sessions, webinars, meetings, and tutorials
Managed university-based websites and sub-study websites
Authored executive communications and speeches
Presented analytical reviews and strategy for the center’s digital media portfolio

Digital Communications Coordinator, Emory University

Supervised production of digital publications, multimedia, products, articles, and advertisements for the Emory Healthy Aging Study
Designed and implemented digital messaging via social media campaigns
Created graphic elements and brand kits for study personnel and leadership
Conducted performance reviews of all digital communication channels
Facilitated focus groups and recruitment events for communication strategies

Broadcast Journalist, WALB-NBC

Presented current and prominent news stories for live broadcast
Wrote copy for broadcast media, live shows, and online platforms
Produced web content for the News station website
Conducted interviews with story subjects and public figures

EDUCATION

Bachelor of Science, Multimedia Communications– Georgia Southern University

Master of Science, Interactive Communications– Quinnipiac University

Delta Sigma Theta, Sorority Incorporated – Member, Xi Eta Chapter